A refillable natural deodorant boasting plastic-free refills and a formula composed of clean and effective ingredients.Beta played a pivotal role in guiding Fussy through their product journey, from the initial Kickstarter campaign to the manufacturing stage, ensuring the successful delivery of product of shelves.
Industrial Design by blond. Engineered by Beta.
blond is a design studio founded and under the creative direction of James Melia. The agency strives to uncover simple design solutions to what are often complex and multifaceted problems. blond were responsible for the overall Industrial Design of the Fussy product.
Beta spent four months engineering the product's internal mechanism for manufacturing, working closely with Fussy's manufacturing partner to create design-for-manufacture (DFM) ready CAD designs. The team rigorously tested and iterated on various aspects including internal mechanisms, refill size & construction and overall product size, ensuring product durability and an enhanced user experience. The choice of recycled ABS materials aligned with Fussy's sustainability goals and bathroom suitability.
The team rigorously tested and iterated on various aspects including internal mechanisms, refill size & construction, product size and user testing. Beta incorporated design features to improve the overall user experience and continuous feedback was provided to the factory, facilitating the refinement of the design for manufacturing until the final product reached its current state.