As a multidisciplinary studio founded in 2020 and based in South London, Beta helps clients push the boundaries of new product innovation. In all projects, Beta uses critical design thinking, implementing a three-phase user-focused strategy to create experiences which are emotionally engaging. As a company, Beta incorporates a playful approach to form and usability with an inherent focus on function. Beta has partners, not clients – working through a highly collaborative process and offering a service that enables the company to become an extension of their team.