STORAGE BASKETS

Bathrooms often lack the drawer or shelf space needed to store everything neatly, everyday essentials get jumbled or dropped behind bottles. Joseph Joseph asked us to design a modular, adaptable system that helps users reclaim their bathroom surfaces without adding clutter. The goal was to create organisers that adjust, stack, and spatially operate wherever they’re needed, while looking sleek and intentional in any décor.

INtroduction

We kicked off by exploring different basket sizes, depths, and forms via rapid prototyping. Sketch models, laser-cut mockups and 3D prints helped us test how items settle, how visibility is affected, and how modular dividers could be structured. We tested with real toiletries of all shapes and sizes to see where items lean, fall, or get hidden then adapted the geometry to prevent those issues.

prototyping

Next, we refined the modular divider system. We iterated on locking mechanisms, grid layouts, and divider heights so users can personalise each compartment to suit their mix of bottles, brushes, and sprays. Alongside stacking and drainage tests, we tuned cosmetic details such as edge radii, surface finishes, and divider apertures, so the result feels as calm and clean as it looks.

modular system

The final EasyStore™ Organisers bring order to chaotic bathrooms. Their clean geometric forms and modular dividers put everything in plain view and keep bottles from toppling over. They adapt to awkward shelf depths, stack neatly in cupboards, or stand solo where needed, turning cluttered surfaces into managed, elegant zones.

The solution

Beyond practicality, they offer aesthetics you’d want out in the open. The organisers’ geometry and colour choices tie in with Joseph Joseph’s visual language, so they integrate naturally into the bathroom interior. You get storage that works and looks intentional and a product where function and form finally feel aligned.