Beta Design Office is an industrial design studio run by Mark Reilly and Harry Mitchell, mixing strategy with play to bring bold new products into the world. We explore widely, prototype quickly, and refine relentlessly making sure every idea grows into something fresh, functional, and genuinely exciting. From startups to global brands, our work is about creating objects that feel effortless to use, beautiful to look at, and ready for the future.

Studio

SERVICES

Industrial design
prototyping
3d cad modelling
rendering
colour, material & finish
product roadmapping
design for manufacture
manufacture sourcing
sustainability
3d printing
art direction
photography & cgi
ip creation
market research
user experience
service design
brand identity
packaging design

Clients

Formula e
joseph joseph
fussy
bmw
gravity
rentokil
wieden+kennedy
ford
goodwoof
the design museum
mayku
happier
nought
pentagram
homefarm
bob
earthmade
swap
bandaby
taxa technologies
made.com
eyra
oko
brace
muoverti
jasper conran
filterbaby
olo
onfour
suri
Layne

We start wide. Strategy comes first, digging into the brief, mapping user needs, checking out the competition, and spotting where the real opportunities are hiding. Then the fun begins, sketching, prototyping, mood-boarding, and testing out the weird and wonderful. This is the big “what if” moment, where strategy meets imagination, and the goal is to uncover ideas that feel fresh, relevant, and full of potential.

process

Now we zoom in. The strongest directions are developed into 3D forms, interactive rigs, and smarter prototypes. We refine usability, test ergonomics, and stress-test the details that make something not just nice to look at but a joy to use. It’s equal parts engineering and storytelling bringing shape to the future, one iteration at a time.

process

This is launch mode. Materials, colours, finishes, and technical specs get locked in, ensuring everything is production-ready and bulletproof. Every surface and detail is designed to feel purposeful, from the way it sits on a shelf to how it fits in your hand. The result is a product that’s engineered to perform, styled to stand out, and ready to add value to the world.

process

Beta is a place where ideas move fast from sketchbook to reality. We’re an industrial design studio with everything under one roof,  from a workshop for hands-on builds, to 3D printers for rapid prototyping, and a CMF library stacked with materials, finishes, and samples to spark inspiration.

Our space is equal parts design lab and playground. One day it’s rough foam models and sticky-note strategy sessions, the next it’s high-fidelity prototypes running through usability tests. We like to keep things fluid  the workshop sits just a few steps from the studio, so ideas can leap straight from screen to physical form.

What ties it all together is a simple aim: turning big ideas into products people love to use. We bring strategy, creativity, and engineering under one roof, so clients can see their vision grow from first sketch to finished object without ever losing momentum.

about us