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British micro-mobility brand, Nought, wanted to give the modern urban rider everything they need to travel fast, light, smart and safe. This piece of personal transport gives riders a complete, compact, and lightweight ride.
From the super smooth ride to the top spec battery and drivetrain; the Nought.One is perfect for today’s commuters and casual users alike.
Nought approached Beta in 2020 to design a market-leading E-scooter. Analysing user experience through testing existing competitor products, Beta found a gap in the market for a compact, powerful, well-engineered scooter for urban use.
With new legislation about to come out, it was the perfect time to implement additional safety features that give the rider more reassurance on the road.
We have developed multiple prototypes over the last 18 months to address various pain points in the current scooter market. The team finely tuned the chassis geometry to provide a stable yet agile ride, utilising 10" tubeless tyres with low rolling resistance. An in depth study on behavioural trends when using electric scooters resulted in developing a compact storage solution for Nought.One.
This development has culminated in the final ‘beta’ prototype, which provides enough assurance in the concept to begin production.
The Nought.One has been designed to integrate into everyday life with ease.
Numerous mechanical features include:A powerful 500W rear hub motor, handlebar-mounted indicators, an integrated bell and cruise control. Powerful front headlight and twin brake lights enhance visibility. Front and rear hub brakes keep rain and grime away from braking surfaces, avoiding excessive wear without compromising performance.
The UI has been designed to only visualise the key information needed during your ride. Data fields show range remaining, battery percentage remaining, total mileage, current speed, cruise control on/off and headlight on/off.
The touchpoint has been simplified to just three buttons; scooter on/off, headlight on/off, and cruise control on/off. Using an OLED screen with great resolution, the colours are vibrant and have been used to help signal, at a glance, useful information while on the move. Edges flash amber to show indicator activity, battery status to red when low and the speedo changes colour when cruise control is activated.
A specifically engineered centre stand ensures stable parking and a removable battery allows for fuss-free charging and extended range.
The Nought.One can be stored on its end, ensuring the smallest possible storage footprint, and it can also be wheeled around in this state, meaning those tight corridors, shopping aisles and ticket barriers are simple to navigate.
Nought is a micro-mobility company that wants to make a huge impact - to make urban travel more sustainable. Created to transform travel for the better, in a world where congestion and air pollution worsen day by day in gridlocked cities.
“We created Nought to provide the modern commuter with zero-emission private transport, which is accessible to everyone, enabling them to journey on their own terms and ride with tech that’s faster, cheaper and makes getting from A to B a breeze”.
- Ollie Chadwick / Founder of Nought.
If you’re interested in hearing a bit more about the Nought.One, we would love to chat. We’ve made available a selection of high-resolution material, copy and branding packs below. Just hit the link and download the content, pre-prepared for sharing online and in print.
