HomeFarm | Vertical Planter

HomeFarm Vertical Planter

Homefarm

Homefarm approached us to design a modular vertical planter to make growing more accessible at home.

Growing your own food encourages healthier eating, reduces environmental impact, and builds self-sufficiency. Homefarm empowers people to grow fresh produce even in the smallest of city spaces.

Client

Homefarm

Sector

Outdoor Furniture

Year

2025

Disciplines

Industrial Design
Colour, Material, Finish
Design for Manufacture
Art Direction

The Brief

The brief for Homefarm was to design a product that encourages sustainable living by making home-grown food more accessible, especially where outdoor space is limited. It needed to be compact, practical, and easy to use, enabling people to grow vegetables even on balconies or small patios.

Beyond the product, we helped Homefarm develop its wider ecosystem. This included designing grow packs tailored for postal delivery as part of a subscription model, offering seasonal vegetables and plants. An accompanying app guides users through planting and care, helping them maximise their yield and get the most from their growing experience.

Design Language

Homefarm takes cues from contemporary outdoor furniture, allowing it to blend seamlessly into modern living environments. Its clean, geometric form balances function and form- making home farming feel both approachable and intentional.
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Strategically placed openings allow plants to grow from all sides, maximising soul use beyond just the top layer. This efficient layout increases yield in compact spaces, making it ideal for balconies, patios and small urban gardens.

Design Development

The design development of Homefarm centred on efficient use of materials and simple manufacturing techniques, using just sheet aluminium and extrusions. Early prototypes tested various construction methods to improve ease of assembly and user experience.

The geometric hole pattern was carefully refined to maximise planting space, while the overall form and proportions were shaped to feel more like contemporary furniture than a convention gardening product.

Colour, Material, Finish

Powder-coated aluminium gives Homefarm a clean, refined finish with a lightweight yet durable build. The smooth, matte surface adds a furniture-like quality, helping it integrate effortlessly into modern outdoor spaces.

Available in green and yellow, the colour palette reinforces Homefarm’s connection to nature. Green evokes fresh growth, while yellow brings warmth and energy- like sunlight in a garden. Together, they give the product a sense of optimism and approachability, echoing the joy of growing your own food.

Mission

The smaller Homefarm planter reflects the project’s core mission: making home-grown vegetables accessible to everyone, even in the tightest urban spaces. In cities where gardens are scarce, the ability to grow food on a balcony or doorstep helps people reconnect with what they eat, promotes healthier habits, and fosters everyday wellbeing. By enabling home farming in compact areas, Homefarm supports a more sustainable and self-sufficient urban lifestyle.

Construction

Homefarm is constructed from just four extruded aluminium profiles and four flat sheet panels, intentionally designed for simplicity. This minimal part count not only reduces material waste and manufacturing complexity but also makes delivery and home assembly straightforward and satisfying. This design lets users set it up quickly and easily, making the start of home gardening straightforward and enjoyable.

Press Publication

If you’re interested in hearing a bit more about Homefarm, we would love to chat. We’ve made available a selection of high-resolution material, copy and branding packs below. Just hit the link and download the content, pre-prepared for sharing online and in print.

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